Privacy Policy
Ross McKinley Accountants Ltd (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal data you provide when using our website, rossmckinley.com. This policy outlines how we collect, use, and protect your data, in compliance with the UK GDPR and Data Protection Act 2018.
1. What Data We Collect
a. Personal Data You Provide:
- Contact Forms: Full name, email, phone number, and company details
- Careers Page (if applicable): CVs, cover letters, employment history
- Newsletter Signup: Name and email address (with explicit opt-in consent)
b. Data We Collect Automatically:
- IP address
- Browser and operating system
- Device type
- Referring URL and page visits
- Time spent on pages and navigation activity
c. Cookies and Tracking Technologies:
- See Cookie Policy for full details
2. How We Use Your Data
We may process your data for the following purposes:
- To respond to enquiries or service requests
- To provide accounting and tax advisory services
- To send subscribed updates, newsletters, and event information
- To process job applications
- To maintain security and improve the site
- To comply with legal and tax obligations
3. Legal Basis for Processing
We process data based on:
- Contractual necessity: To provide services you request
- Legitimate interest: For analytics, service improvement, and customer communication
- Consent: For newsletter subscriptions and optional cookies
- Legal obligations: To comply with HMRC and professional obligations
4. Newsletter and Marketing Communications
If you subscribe to our newsletter, you provide informed and explicit consent. We use your email to send:
- Business tips and accounting updates
- Tax reminders or regulatory changes
- News about our firm or services
You can unsubscribe at any time using the “unsubscribe” link in every email or by contacting us directly.
5. Third-Party Tools We Use
We may share data with trusted partners to provide essential services:
a. Analytics:
- Google Analytics: Website performance, visitor interactions (IP anonymization enabled)
- Meta Pixel or LinkedIn Insights Tag (if used): Ad tracking
b. Marketing/Email Platforms:
- Mailchimp or similar (for newsletters, consent required)
c. Embedded Media:
- YouTube (Google): For embedded videos (may collect cookies)
- LinkedIn, Twitter: For social media integration
All third-party services are used under strict data protection agreements.
6. Data Retention
We retain data as follows:
| Data Type | Retention Period |
|---|---|
| Contact/enquiry data | Up to 6 years (per HMRC rules) |
| Newsletter signup | Until you unsubscribe |
| Recruitment data | 12 months from application date |
| Analytics data | 14–26 months (Google Analytics) |
7. Cookie Policy
We use cookies to enhance your experience.
a. Types of Cookies:
- Essential cookies: Necessary for site function (cannot be disabled)
- Analytics cookies: Google Analytics, performance tracking
- Functional cookies: Social sharing, YouTube/video playback
- Marketing cookies: Remarketing tags or ad platforms (if used)
b. Cookie Consent:
When you first visit our site, we present a cookie banner requesting your consent. You can accept, reject, or customize cookie settings.
You can withdraw or update consent at any time by revisiting cookie settings or clearing your browser cache.
8. Your Rights Under UK GDPR
You have the right to:
- Access the personal data we hold on you
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with the ICO (www.ico.org.uk)
9. Data Security
We implement appropriate security measures, including:
- Encrypted data storage
- Secure email and website protocols (HTTPS)
- Access control and regular audits
10. Children’s Data
This site is not intended for individuals under 18. We do not knowingly collect data from children.
11. External Links
Our website may include links to external websites (LinkedIn, YouTube, HMRC, etc.). We are not responsible for their content or privacy policies.
12. Contact Us
Ross McKinley Accountants Ltd
CEME Business Centre Unit 2, Rainham, RM13 8EU, UK
📞 +44 (0) 203 950 8076
✉️ accounts@rossmckinley.com
🌐 rossmckinley.com